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Utah woman says pricey supplement endorsed by fake Oprah is actually a common spice
AI Incident DB Blogยท8 days ago

A Utah woman was scammed by fake AI-generated Oprah endorsements promoting overpriced supplements that turned out to be common spices. This represents a concrete case of AI-enabled fraud targeting consumers through deepfake celebrity endorsements, showing how AI is being weaponized for financial scams.
deepfakescelebrity impersonationconsumer fraudAI scamssupplement scamsfake endorsements